Category Archives: Marketing Tips

The Importance of an Attractive Headline in Email Marketing

A great headline is one of the most critical components of an effective email marketing campaign. In fact, everyone has their inboxes flooded with emails in this day and age. Hence, there is a high competition to get your email opened. If the recipient doesn’t open your email, all the hard work you put into drafting the mail is wasted. That’s where a great attractive headline comes in handy. You have to write a compelling headline that can provoke your client to open the email. This article provides information on the importance of a great headline in email marketing.

Most readers do not click on emails with sales subject lines. Your email should have an eye-catching headline if you need more and more users to open it. Most of the time, our brains scan an email within a couple of seconds. If the headline doesn’t catch the attention of the reader, the chances of opening it are meager. That’s why it is important that you write a great headline which can attract the attention of your readers. An email with a common subject line is sure to be deleted by the user without even reading it. Hence, you have to concentrate all your efforts on drafting a compelling headline if you want to derive the most benefits from your email marketing campaign.

Email marketing is an essential part of improving your sales and leads over time. While many other factors influence the opening of an email, an attractive headline plays a significant proportion in this regard. That’s why you need to take the time to create a compelling headline for your email marketing campaign.

The article as mentioned above provides information on the importance of a great headline in email marketing. Find more tips on sucessful email marketing here

Social Media Marketing Etiquette

By now, businesses should know that social media marketing is a tad different from other internet marketing forms. In part, this is because this type of marketing involves interacting directly with your audience, thus interacting directly with your customer and or clients on a constant basis.

As such, it is important for businesses, whether large corporations or small businesses to understand social media marketing etiquette. Beyond understanding, companies should use these etiquette guidelines in their interactions specially while using Automated Publishing Tool. Herein is an etiquette guideline for some of the social media platforms.

Facebook Etiquette

#1. Do Not Like Your Posts – This makes your business appear as desperate, which is not good for your brand.
#2. Reply To Comments Fast – Do not neglect your followers. Respond to their queries and questions as fast as you can.
#3. Do Tag Your Follower photos Without Their Consent – Do not tag your company in your follower’s pictures for no reasons and especially without their consent.
#4. Do Not Solicit Likes For No Reasons – Do not include “Comment or like this post” on every post. It oozes an aura of desperation which is not good for your brand.

Twitter Etiquette

#1.Do Not Use Bots To Attain A Following – This may lead to your business and its account being banned by Twitter. Additionally, it is deceptive and unethical.
#2. Do Direct Message Your Followers For No Reason – Unless there is a need to for direct messaging, refrain from direct messaging your fans, especially using auto responders.
#3. Use Hashtags Professionally – Do not overuse hashtags, it makes your marketing efforts seem unprofessional. This hurts your brand.
#4. Do Not Hijack Your Competitor’s Hashtags – Be creative and come up with your brand’s hashtags. Use content that communicates your message and your stays right to you brand.

Finally, it is important to note that every social media platform has its unique etiquette. Acquaint yourself with the protocols to ensure your interaction with your followers is appropriate.